Spotlight on District Analytics

We’re delighted to announce our new and improved analytics platform to help companies improve their tenant and employee experiences.

The new dashboard, which has been built bespoke in-house by the new Data services Team, is included as part of the package for both new and existing clients at no additional cost. Companies seeking technology to help their employees return to work and landlords for their commercial tenants can take advantage of new insights and features that help them to understand their community and measure the success of the platform. The dashboard enables you to monitor everything from the number of active users and new sign-ups to more granular detail including engagement levels of events and articles.

Lee Vanessa Butz, District Technologies CEO, said: “The analytics dashboard gives you insight into your community services meaning that you can constantly monitor, test and iterate to provide the best experience. It’s also a great way to visually showcase to stakeholders and investors the value that your building has beyond just renting out office space by measuring how your tenants are engaging with events, content and services.”

The analytics dashboard allows you to track various metrics that not only prove the success of the platform but also engagement levels from the number of event bookings to article views. Let’s take a look at some of the key metrics that can be tracked.

When are your community using the app and who are they? Discover more with user insights.

On the analytics dashboard, admins can tap into a wide range of insights on users from an overview of total active users, active vs total users, new users over time, users by building and company and the average time a user spends on the app each visit. This is a great tool which can be used to identify the success of the app and pinpoint opportunities for further adoption of the app. For example, you may identify that the active users vs total users in one particular building are far higher than in other buildings and that the reason why is because the building manager has been offering in-app only events compared to the other buildings that are not doing this . This insight means you can roll this out to the entire portfolio now that you can see it’s been a success in driving a higher percentage of active users.

Understand how your community is engaging with the features so you can build the best experience possible.

With the ability to see an overview of engagement with all of the features, you can identify the most popular and least popular features. See the features ranked by time spent on each feature and engagement levels including likes and clicks.

If you’re utilising the app to monetise on services, events or spaces you can also tap into stats on revenue generated, from the total generated revenue or broken down by week, month or by user, company or building. 

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Drill down into specific features to really identify how your community are using your platform.

Events – Understand how well your events are performing from being able to monitor top-rated and most rated events, number of registrations and conversion rates for events. Drill down even further to discover what the most popular events are monthly, weekly and even daily, so you can identify any trends emerging in a certain event’s popularity. 

Articles – From the number of views to the time spent on the page, you can identify the engagement levels with your articles and write more about what people love.

Spaces – You can monitor the number of meeting room bookings, the average length of bookings and the capacity of meeting rooms. Identify your most popular spaces and discover when the most popular times for bookings are. This data allows you to utilise your spaces better.

Concierge chat – Uncover engagement levels of the concierge chat functionality so you can measure how your community utilise the functionality and how quickly concierge respond and deal with queries.

Service providers – Get an overview of service providers, with a breakdown of all of the vendors. Analyse the service providers by top-rated and most rated and identify the usage of service providers within certain time frames. You can also identify the engagement levels with the functionality including views and clicks.

Discounts – What percentage of discounts have been used? What are the top ranking discounts? Uncovering these insights allows you to provide more of what your community loves. You can also tap into engagement levels per discount such as views and clicks.

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District Analytics is an open platform, meaning you can build a rich data-set through cooperatively sharing data with other sources.

District’s published APIs allow us to easily connect our platform with other existing data sources you may already have. Not only does this mean that you get no duplication of data, but through sharing collaboratively across platforms, you get a much richer data-set to analyse and gain insights. Through interoperability, you can build a far better picture of your portfolio, while saving hours going back and forth reviewing multiple platforms.

To find out more about District Analytics and our workplace experience platform book a demo with us or head to our homepage.

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